More than any force in the world, the US mainstream media could provide the spark that gets us to turn the corner on climate. If the media covered climate like they’ve covered COVID, the public would be on board for deep personal and political action in short order. …

In 2016, partly in response to Hillary Clinton and Donald Trump ignoring climate change during the presidential campaign, MSNBC’s Chris Hayes devoted a solid week to the climate emergency. Great start. Then Hays and MSNBC dropped their focus as quick as you’d drop a smoldering family portrait charred in a western wildfire. Why? According to Hayes, the problem was that “every single time we’ve covered [climate change] it’s been a palpable ratings killer.” Continue Reading →