Rosenwald talks about how, early on in his career, Limbaugh was a failure, being fired from one radio stint after another. Limbaugh wasn’t very political. He didn’t bother to vote until his 30s. It will probably surprise you that Rosenwald says, “Limbaugh was so entertaining that he would have been equally successful had he been a liberal.”

Ouch. Opportunity squandered … perhaps. Entertainment (and the advertising revenue it brought in) was Limbaugh’s bottom line. He had no political agenda at first, and often used, even abused, parody.

Once, by way of taking a shot at the Great Peace March (my first foray into social change work!), Limbaugh told his audience that if you play Una Paloma Blanca backwards you’ll hear the voice of the devil. Limbaugh knew he was making it up. Much of his audience believed it. Continue Reading →